Crafting a digital marketing strategy is one thing; making sure it generates the required ROI is another. Tracking is the single most important aspect of implementing a successful digital marketing …
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Conversion Rate Optimization Best Practices
Conversion rate optimization refers to techniques used to increase the percentage of people who act after landing on your site. The action can be anything from filling out a form to subscribing to a …
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Email Automation Best Practices
Email automation can save a lot of time, allowing you to focus on what matters most. Plus, with the right automation tools and strategy, you can achieve more than you would manually. However, you …
SEO vs SEM
SEO and SEM are strategies that drive website traffic through increasing your search engine result ranking. With Google reaching 5.6 billion searches per day (Skai), we are usually talking about …
How to Beat the Facebook Algorithm in 2022
Introduction Struggling to keep up with Facebooks algorithm? Don’t worry… you’re not alone. Since 2017, Facebook have prioritised user experience over businesses emphasising the importance of …
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How Digital PR Can Help Your Brand
Digital PR is a strategy used by many businesses to increase their online presence and reputation. Digital PR can range from anything between improving SEO performance to organising press releases and …